About Elham
I see myself as a hybrid designer—a blend of strategic insight and creative expression, balancing the art of self-expression with the science of Human-Centric Design. To me, these aspects are not separate but deeply interconnected. My philosophy centers on using design as a transformative tool that not only meets user needs but also drives meaningful change within organizations. I’m passionate about helping businesses gain a true understanding of their customers by translating deep research into engaging and inspiring digital solutions that create lasting impact.
Diagnose with empathy! Treat with design!
My Design Principles
Human-Centered
Focus on user needs, translating research into impactful design that resonates with both users and businesses.
Adaptive Process
Embrace the design journey as dynamic and flexible, ready to navigate complexity from exploration to clarity.
Collaborative Innovation
Promote co-creation and open communication across teams to foster diverse perspectives and drive innovation.
Strategic Communication
Clearly articulate design insights to all stakeholders, building alignment and understanding at every stage.
I come from the dynamic, fast-paced world of fashion.
Coming from the fast-paced world of fashion, I’ve honed my ability to thrive under pressure, balance creativity with precision, and respond swiftly to changing trends. My experience in fashion has instilled in me a strong sense of aesthetics, an eye for detail, and an understanding of the power of visual storytelling. Transitioning to UX/UI design, I’ve brought with me the drive for innovation, adaptability, and the commitment to creating captivating, user-centered experiences. Just as in fashion, where every detail contributes to a cohesive vision, I now focus on crafting digital experiences that engage and inspire.
Click here if you are curious to view my fashion work!
UX design broadened my perspective,
enriching my approach to creativity and problem-solving.
For me, design is far more than just a career—it's a lifestyle and a continuous journey of self-discovery. Every project offers a new opportunity to explore, adapt, and refine not only my work but also myself. Design allows me to connect with people, challenge my perspectives, and transform abstract ideas into meaningful experiences. This journey goes beyond creating solutions; it’s about learning, growing, and reshaping my approach to the world around me. Design is my means of expression, my tool for impact, and my path to personal and professional evolution.
UX design has opened up entirely new dimensions that fashion alone couldn’t offer. In fashion, I honed an eye for aesthetics, trends, and self-expression; in UX, I’ve added the elements of empathy, problem-solving, and user-centered thinking. While fashion allowed me to tell stories through style, UX challenges me to understand diverse needs and create solutions that genuinely serve people. Transitioning into UX has deepened my ability to listen, research, and design with purpose, enabling me to create experiences that are both visually compelling and truly impactful.